McCann New York, Agency / Creative,

Description

This promotional video advertises New York Lottery's holiday-themed scratch-off tickets, which offer a chance to win up to $1,000,000. Against a maroon background, the screen displays several ticket designs: "Holiday Magic," "Holiday in New York", and "Holiday Cash." The tickets have various wintry designs with top prizes of up to $500,000 or $1,000,000. The screen also features text promoting the tickets as gifts, reading, "Brighten Their Season and Yours," "Gift Up to $1,000,000," "Head Inside," and "Make Your Holiday Shine Bright." The video also contains responsible gaming disclaimers.