McCann Manchester, Agency / Creative,

Description

A man in a red-and-white patterned Christmas sweater sits on a green couch in a living room decorated with a Christmas tree. He gets up and opens the refrigerator where a celebrity sits cross-legged atop a large cheese wheel, advertising free daily spins from Betway. The camera angle is from inside the refrigerator, looking out at the man, then switches to a close up on the cell phone of the celebrity, advertising the Betway prize wheel.