McCann Health, Agency / Creative,

Description

In a medium shot, a young woman with curly brown hair is featured in a public service announcement set in a school cafeteria. She directly addresses the camera, discussing the financial costs of vaping. The scene transitions to show various contexts: a girl coughing in front of a distorted screen, a table full of snacks with price tags attached, a skateboarder, and a trombone player, all meant to represent alternatives to vaping. The PSA emphasizes that vaping can rob one of the opportunity to afford and participate in these activities. The color grading is bright and saturated, giving a modern feel.