McCann Erickson NY, Agency / Creative,

Description

A pancake mix box is shown from Bisquick. The box is yellow and blue with a picture of pancakes and berries on the front. The pancake mix box folds open in an animated fashion. The box is animated to fold itself into different shapes, including a makeshift ramp. Syrup is seen being poured over the top of a stack of pancakes. The pancake mix folds itself closed again. The pancakes are golden brown and appear fluffy. The syrup is light brown. The surface is black.