McCann Detroit, Agency / Creative,

Description

This is a scene from a Kinetic Fiber commercial. A male technician is in a home with a female client. The technician is wearing a navy blue polo shirt with the Kinetic logo and brown pants, while holding a phone. The client is wearing a yellow jacket over a floral top, and light blue pants. The commercial provides a comedic element by cutting to a visual of two older men who are hiding in a closet tangled in yellow cables. They are supposed to represent cable internet users. The advertisement also shows people dressed as bushes hiding in the front lawn. The commercial is set indoors, and outdoors. The colors are bright and vibrant.