McCann Detroit, Agency / Creative,

Description

The video shows a Beautyrest Black mattress demonstrating motion separation and individualized support. The mattress is dark grey and quilted, with colorful balls bouncing on the surface to display motion isolation. A graphic highlights the mattress's 'Pocketed Coil Technology' which is shown in an x-ray-like view of the mattress core. The mattress provides support with a woman sleeping, with the mattress contouring to her body. The setting is indoors, with soft lighting and a focus on the materials and construction of the mattress.