BrandUlta Beauty
ProjectThe Gift of Reinvention
McCANN Chile, Agency / Creative,
Associated creatives
Associated creatives
Tags
Description
The shot shows a family scene with three women of mixed ages preparing together. An adult female with blonde hair styles the hair of a younger girl. The younger girl wears a gold hairpiece and an orange shirt, while the adult female wears a magenta top, silver earrings and a necklace. Another adult female with curly brown hair applies lip gloss as she stands next to the other two. Later, one of the women shows the Ulta app on her phone, then the three women and a man are shown exchanging gifts in the living room.