McCann Central, Agency / Creative,

Description

The video begins with an overhead shot of clear turquoise water next to a rocky shore. The scene transitions to scuba divers exploring a coral reef underwater with fish. Subsequently, a news reporter stands in a studio presenting a segment on sunscreen and coral reefs. The video then shows several articles relating sunscreen to damage to coral reefs. Following that, there is a factory scene where Stream2Sea sunscreen bottles are being produced, filled, and packaged. The process of applying sunscreen is shown, and finally, a product called Coral Care is introduced and promoted as the first sunscreen with harmful chemicals removed.