McCann Canada, Media,

Description

The video displays a blue pickup truck driving on a snow-covered road. The truck has dirt bikes loaded in the bed. The setting appears to be in the mountains. There are snow-covered evergreen trees visible in the background. The pickup truck is driving towards snow-covered mountains. A helicopter is visible in the background. The video switches to a man being interviewed talking about the truck. The video then shifts back to people riding in the blue truck and driving down the road. The director also makes an appearance talking about his intentions for the commercial.