M&C Saatchi SS+K, Agency / Creative,

Description

This video showcases a large roll of paper with 15 million names, each representing a chronically absent student in the United States. It begins with a wide shot of the paper roll on a grassy hill under power lines. The scene transitions to a woman holding the paper, pointing out names. The video shows the paper draped on trees, buildings, and laid out on school desks. The narrative emphasizes the reasons for student absences, focusing on lack of transportation and internet access.