M+C Saatchi February, Agency / Creative,

Description

This commercial features a woman named Khushi and showcases the use of PRECISION1 contact lenses during various parts of her day. Initially, Khushi is playing badminton and struggling to see well while grimacing. After using the contact lenses, she is working in an office, working out at the gym, and dancing at a club with a smile on her face. The color scheme is generally light with pink and blue. The commercial uses a lot of close-up shots to display the change in Khushi's eyes. The timestamps throughout the day demonstrate the full day use of the lenses.