M+C Saatchi Abel, Agency / Creative,

Description

This video shows a cross-section of generations and friends. An elderly African-American man with grey hair and glasses sits on a patterned couch indoors beside his granddaughter, who looks at a phone. He is wearing a collared shirt and burgundy sweater. A bag of Simba chips and a bowl of chips sit in front of them. Another shot shows a group of friends having a barbecue. One man is on the phone inside, looking out at his friends as they laugh, drink, and eat. The backyard barbeque scene is brightly lit, with a brick wall. People wear summery casual clothing.