Max Mara Spring 2026 Campaign 2026

Description

Mia Armstrong stands posed for the Max Mara Spring 2026 advertising campaign, photographed by Craig McDean with styling by Tonne Goodman. She wears an oversized light beige trench coat layered over matching wide-leg tailored trousers and a dark high-neck top. In her left hand, she holds a black pleated leather tote bag. The shoot takes place on a set-dressed studio stage featuring low-lying mist and blooming flowers against an illustrative dark forest backdrop. The white Max Mara logo is set across the lower foreground.

Style

Vertical, Commercial, Moody, Earthy

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Background

Set-dressed

Context

Advertising Campaign