BrandMax Mara
ProjectSpring 2026 Campaign

Max Mara Spring 2026 Campaign 2026
Associated creatives
Tags
Description
Model Mia Armstrong poses for the Max Mara Spring 2026 Campaign, photographed by Craig McDean and styled by Tonne Goodman. She wears a full-length beige trench coat with oversized lapels over matching wide-leg pleated trousers and a dark high-neck top. In her left hand, she carries a structured black leather handbag with vertical stitched ridges. She is positioned amidst lush floral arrangements with low-lying mist against a painted pictorial backdrop featuring dense foliage and a cloudy sky. The Max Mara logo is set in white typography across the lower center of the frame.
Style
Vertical, Commercial, Moody, Polished
Techniques
Soft Light
Industries
Luxury Fashion Houses
Color
Beige (70%)
Jet Black (30%)
Background
Set-dressed
Context
Advertising Campaign

