Matthew Joseph, Photographer, London

Description

Three individuals are seen from behind on an open-air safari vehicle, looking out at an elephant along a muddy jungle path surrounded by lush green trees and foliage. A man wearing a red shirt and khaki trousers holds a camera, accompanied by two women wearing a green dress and a blue top respectively, with one wearing a safari hat. The bright outdoor scene is filled with natural daylight under a partly cloudy blue sky. Large red graphic lettering is overlaid centrally across the upper landscape portion of the image. The composition highlights an adventurous travel experience amidst tropical nature.

Style

Lifestyle, Horizontal, Warm

Techniques

Natural light

Industries

Tourism Boards

Color

Background

Forest

Context

Advertising Campaign, Out of Home (OOH)