Mat Baker, Photographer, Sydney

Description

This public safety advertising image, photographed by Mat Baker, captures a top-down view of a young man lying flat on a dark asphalt road surface. He is wearing a blue zip-up hoodie over a white shirt and blue denim jeans, with white earbud headphones connected to his ears. The thin white headphone cord extends out and is deliberately arranged on the ground around his body to mimic a police chalk crime scene outline. A white painted road marking line is visible in the upper right corner of the frame. The composition carries a somber and cautionary tone, utilizing desaturated cool tones to emphasize the stark warning message displayed in the upper left corner.

Style

Horizontal, Commercial, Desaturated, Cool

Techniques

Analogue / film, Natural light

Industries

Public Awareness

Color

Background

Road

Context

Advertising Campaign