Mat Baker, Photographer, Sydney
Associated creatives
Tags
Description
This advertising campaign image features a fawn-colored pug dog sitting upright against a textured, parchment-style background. The pug has dark wrinkles around its eyes and muzzle, and it is holding a large, textured brown treat shaped like a bone firmly in its mouth. To the left of the dog, bold black typography reads "GOOD TO THE BONE" in a playful, ransom-note-style font. Towards the bottom of the frame, torn paper snippets display smaller product illustrations and promotional text, complemented by branding elements in the corners. The lighting is bright and even, highlighting the details of the dog's fur and the tactile textures of the background elements.
Style
Vertical, Commercial, Clean
Industries
CPG / Packaged Food
Color
Background
Textured Backdrop
Context
Advertising Campaign