Mastercard True Name - 60" 2021

About

This video spot from Mastercard's True Name campaign is set inside a convenience store with stocked shelves lining the aisles. A person with short dark hair wearing a dark jacket browses the shelves, selects items including a bottle and can, and approaches the checkout counter. The store clerk interacts with the shopper while processing the transaction at the register. The lighting reflects typical indoor fluorescent retail illumination with a cinematic color grade. The scene focuses on everyday retail interactions highlighting the importance of preferred names on payment cards.