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Mastercard Touch Card 2025

About

This commercial video for the Mastercard Touch Card project highlights accessible design features for the sight loss community. A woman is seen standing at a cafe counter before removing a specially notched credit card from her wallet. The card features a distinctive cutout that allows users to identify it by touch alone. The scene is shot with natural lighting and features clean compositional framing.

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Project

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Credits

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Industries

Background

Café

Context

Advertising Campaign
Brand Film / Corporate Video
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