Mastercard Pride: True Name 2025

About

This video piece for the Mastercard campaign Pride True Name features multiple transgender and nonbinary individuals sharing personal accounts of identity and recognition. Interview subjects are seated individually on a dark stool in front of a distressed, mottled studio backdrop. Soft, natural lighting highlights the speakers as they reflect on their experiences and the significance of chosen names. The video uses close-up shots and medium framing to capture candid expressions and spoken narratives. Created by McCann New York with music and sound by MAS-Music and Strategy.