BrandMassMutual
ProjectWally Nightlight
Mike Secher,
Associated creatives
Tags
Description
This commercial video for MassMutual titled Wally Nightlight features a green mascot character navigating nighttime routines in a dimly lit bedroom and building interior. The scene transitions through various nocturnal activities, including checking an alarm clock, opening a jewelry box with championship rings, reading a book, and pouring milk. Low-key lighting creates a dramatic, moody atmosphere with deep shadows and soft highlights on the character. Post-production and visual effects were handled by Brickyard, with original music and sound design by Mike Secher.
Style
Horizontal, Cinematic, Moody
Techniques
Slow motion
Industries
Insurance
Color
Forest Green (50%)
Jet Black (50%)
Background
Bedroom
Context
TVC / TV Commercial