BrandHeineken
ProjectThe Unlucky Charm
MassiveMusic Amsterdam, Music / Sound,
Associated creatives
Associated creatives
Tags
Description
The video opens with a man pulling a suitcase across a green, grassy hill where sheep graze. A white wooden fence is visible. A title card appears over a soccer net with the words, "Heineken presents A Superstition Story." An Italian man named Marco speaks in a green shed with beer paraphernalia and a framed sailboat on the wall. He claims his team loses when he attends the stadium. The video cuts to scenes of a soccer match in progress, complete with a goal being scored.