Massimo Gammacurta, Photographer, New York

Description

This commercial product photograph by Massimo Gammacurta features a red aluminium energy drink can centered vertically against a dark black background. The can is adorned with condensation droplets and features prominent white typography. Surrounding the base and sides of the can are fresh green mint leaves and water splashes, with a single slice of lime positioned near the top corner beneath a bright light flare. The composition utilizes dramatic lighting to highlight the metallic texture of the can and the crisp freshness of the botanical elements.

Style

Vertical, Commercial, Clean

Techniques

High-speed / freeze, Low-key / chiaroscuro

Industries

Beverages

Color

Background

Black Seamless

Context

Advertising Campaign