Dominic Shearer, Fashion Editor/Stylist,

Description

This commercial campaign image for Massimo Dutti's Off Guard London project features model Alexis Petit walking outdoors past classical white architectural columns. Photographed by Ed Martin with fashion styling by Dominic Shearer and casting by Ariadna Gazquez, the model wears a classic white t-shirt, beige trousers, and dark sunglasses while carrying a small Jack Russell terrier. Natural daylight illuminates the scene, highlighting clean tailoring and a relaxed urban atmosphere.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Residential Building

Context

Advertising Campaign