Mars Volume, Production,

Description

This is a Vimeo commercial showing a snowboarder mid-jump against a backdrop of snow-covered mountains and a clear, blue sky. A photographer captures the action with a Canon camera. The commercial cuts to a person uploading a video of the snowboarder to Vimeo on a laptop. The video is then viewed on a tablet by a person sitting in the back of a car, driving at night through a city, showing the ease of Vimeo's platform. The overall lighting is bright, highlighting the action and emphasizing the blue hues.