BrandMarks & Spencer's
ProjectLingerie

Marks & Spencer's Lingerie 2026
Associated creatives
Tags
Description
This commercial campaign image features model Ajok Daing captured by photography duo Gus and Lo with direction by Gus and Lo and fashion styling by Lorna McGee for Marks and Spencer's Lingerie project. The model is seated in profile on a dark, highly reflective surface, wearing a fitted brown bodysuit. The lighting is soft and directional, casting gentle highlights across the figure and creating a clear reflection on the ground below. The background is a minimalist, uniform dark tone that keeps the focus entirely on the subject.
Style
Horizontal, Commercial, Desaturated, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Chocolate (100%)
Background
Grey Seamless
Context
Advertising Campaign
