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Model standing outdoors wearing a sleeveless patterned midi dress against an ocean and cloudy sky background

Marks & Spencer's M&S Summer 2026 2026

Associated creatives

Tags

Description

This image from the Marks & Spencer Summer 2026 campaign features a model standing outdoors against a sweeping ocean horizon and overcast sky. The subject is wearing a sleeveless, patterned midi dress with an asymmetrical hemline, paired with sandals and a light scarf wrapped around the neck. Natural outdoor lighting illuminates the scene, capturing crisp textural details in the fabric and a clean compositional balance. The fashion direction is overseen by Sam Ranger with photography by Sean Alexander Geraghty, art direction by Ted Lovett, hair styling by Sam McKnight, and makeup by Rebecca Wordingham.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Beige (60%)
Jet Black (40%)

Background

Ocean

Context

Advertising Campaign