Mark Demott, Creative Director, Los Angeles

Description

This black and white diptych fashion campaign showcases a white collared shirt in a detailed product shot on the left and a model wearing the matching shirt and trousers on the right. The left panel highlights the stitched collar, button details, and visible text branding against a light background. The right panel features a female model with long hair standing against a dark background, hands in pockets with a relaxed posture. The contrasting monochrome panels emphasize fabric texture and clean minimalist styling. The overall composition balances product detail with editorial portraiture under the creative direction of Mark Demott in Los Angeles.

Style

Editorial, Horizontal, Monochrome, Clean

Techniques

Analogue / film

Industries

High Street Fashion

Color

Background

Black Seamless

Context

Advertising Campaign