Mark Demott, Creative Director, Los Angeles

Description

This fashion lookbook diptych features two models styled in casual apparel against a minimal white seamless studio background. The left panel shows a standing woman wearing a long beige trench coat over a grey V-neck sweater, white shirt collar, distressed blue jeans, and white sneakers, with the text '3. keep it casual' visible next to her. The right panel displays a seated Black woman wearing a white short-sleeve t-shirt, white trousers, and white sandals while looking directly at the camera. The lighting is bright and clean, accentuating the textures of the clothing and creating a modern commercial aesthetic.

Style

Lifestyle, Horizontal, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

White Seamless

Context

Lookbook