Mark Demott, Creative Director, Los Angeles

Description

This split-composition fashion editorial features two distinct looks directed by creative director Mark Demott in Los Angeles. On the left, an older white woman with blonde hair stands on stone steps wearing an off-white sherpa coat over cream trousers and loafers, next to a red architectural railing. On the right, a smiling Black woman with short dark hair wears a textured cream wool coat while holding a woven handbag, positioned outdoors with a tall residential building rising in the background. Typography reading THE JACK SHERPA COAT and THE MARNIE WOOL COAT is overlaid on each respective panel. The natural daylight and clean architectural lines frame the apparel clearly.

Style

Editorial, Horizontal, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Residential Building

Context

Advertising Campaign, Lookbook