
Mark Demott, Creative Director, Los Angeles
Associated creatives
Tags
Description
This diptych fashion editorial directed by Mark Demott features two contrasting outdoor shots of a model in a grassy field. The left panel shows a black-and-white low-angle view of a model in a dark winter coat moving through tall grass and wildflowers under an overcast sky. The right panel presents a color photograph of the same model wearing a patterned puffer jacket and matching trousers over a pink ribbed crop top, walking forward amidst green meadows. Red promotional text reading shop the pre-winter collection is subtly integrated into the lower portion of the left frame. Natural daylight illuminates both compositions, capturing authentic outdoor movement and textures.
Style
Editorial, Horizontal, Commercial, Desaturated
Techniques
Analogue / film, Natural light
Industries
Designer Fashion
Color
Background
Meadow
Context
Lookbook
