Mark Demott, Creative Director, Los Angeles

Description

This diptych advertising campaign image, directed by creative director Mark Demott in Los Angeles, presents two contrasting yet complementary fashion compositions. The left frame features an older woman standing outdoors in front of a modern yellow and red building with the text THE ICON TRENCH visible above. She wears a beige trench coat, a blue button-down shirt with rolled-up sleeves, dark trousers, and sneakers, while holding a dark leather bucket bag by her side. The right frame provides a close-up product shot against a dark background, showcasing a hand holding three different leather bucket bags under the heading THE CHARLIE and with BUCKET BAG written below. The natural lighting highlights the textured surfaces of the leather and the clean architectural lines of the setting, creating a sophisticated and polished aesthetic.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Industries

Bags & Accessories

Color

Context

Advertising Campaign