ProjectSweat Equity Mark Bouris
Lumberfly,
Associated creatives
Tags
Description
A man speaks directly to the camera about his business philosophy regarding sweat equity and physical longevity, as he performs kettlebell repetitions inside a wooden infrared sauna. The scene alternates between close-ups of the man's face as he talks and shots of him lifting a black kettlebell. The environment is a sauna featuring horizontal cedar planking and low-level red light illumination. The man wears a dark t-shirt and maintains a focused, professional demeanor. White on-screen text overlays transcribe his motivational advice on investing in one's own health.
Style
Lifestyle, Cinematic
Techniques
Live-action Technique, Soft Light
Industries
Fitness