Marcus Thomas, Agency / Creative,

Description

The Ohio Lottery has launched a campaign featuring a playable radio game disguised as a song. The advertisement utilizes a radio tower graphic with white text, overlaid on a sky background. Further scenes feature a hand turning the dial on an old-fashioned radio. Audio level gauges and text emphasize that the song is actually a game to be played using a phone to identify the tune for a chance to win. The advertisement targets millennials who listen to the radio.