Marcus Thomas, Agency / Creative,

Description

The commercial for Built protein bars features an animated sequence with marshmallow-like characters. They are diving into chocolate and interacting with a chocolate lava volcano erupting into brownie cubes. The animation transitions to a fitness workout scene with two women, one of whom holds a Built protein bar, highlighting the brownie batter flavor and advertising 17 grams of protein per bar. The commercial employs CGI techniques to create a dynamic and visually appealing advertisement.