Sam Bénard, Photographer, London

Description

This photograph by London-based photographer Sam Benard captures an outdoor advertising billboard mounted in a tiled subway station. The billboard displays a split-composition creative campaign for Optimum Nutrition featuring professional rugby player Marcus Smith. The left panel shows Smith in motion, wearing a black athletic kit and carrying a rugby ball across a bright green turf field under an open sky with scattered clouds, with stadium seating visible in the background. The right panel consists of a solid orange background featuring a prominent black tub of Gold Standard 100% Whey protein, white promotional typography reading More Marcus Smith, and the Optimum Nutrition brand logo in the bottom right corner.

Style

Horizontal, Commercial, Clean

Industries

Fitness

Color

Background

Carpark

Context

Out of Home (OOH)