Mikio Bradley, Creative Director, Los Angeles

Description

This vertical digital advertisement features bold white typography set against a vibrant blue background. Distinct light blue rectangular blocks are positioned behind sections of the main headline text to create subtle depth. The primary copy reads 'A few extra bucks can make you feel like a million bucks.' Additional promotional text in the upper right corner invites viewers to open an online savings account, while the Marcus by Goldman Sachs brand logo appears in the bottom right corner. The clean, graphic layout is art-directed by creative director Mikio Bradley.

Style

Vertical, Commercial, Graphic

Techniques

Typography

Industries

Banking

Color

Background

Solid Colour

Context

Digital / Display Advertising