Marcia Spring 2024 Ad Campaign 2024

Description

This image from the Spring 2024 ad campaign for Marcia features model Adele Exarchopoulos standing centrally in a dimly lit interior doorway that opens up to a bright exterior view of the ocean and coastal foliage. The scene is directed by Pierre-Ange Carlotti with styling by Sophie de Bernières, hair by Philippe Mensah, and makeup by Lisa Michalik. The low-key interior lighting contrasts sharply with the brightly illuminated background, highlighting the silhouette of the subject in her patterned dress. The composition frames the model within the architectural opening, creating a cinematic and dramatic visual atmosphere.

Style

Horizontal, Cinematic, Moody, Matte

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Background

Hotel Room

Context

Advertising Campaign