Allan Chavarria, Director, New York

About

This dynamic video directed by Allan Chavarria in New York presents a winter fashion campaign for Marc Jacobs. The sequence features models riding a ski lift against a snowy mountain backdrop, alongside shots of product accessories such as tote bags and shoulder bags positioned playfully on skis. The vertical framing and cinematic pace highlight branded apparel, knitwear, and winter gear with crisp lighting and crisp contrast. The visual direction transitions smoothly between snowy alpine landscapes and polished studio-style typography elements displaying brand titles.