ProjectSummer 2024 Ad Campaign

Evanie Frausto,
Associated creatives
Tags
Description
This fashion advertising image for the Marc Jacobs x Melissa Summer 2024 campaign features model Alex Consani partially submerged in a pool of light blue water. She wears a black long-sleeved top and metallic silver platform slides, holding onto a dark structural rail above the waterline. Her blonde hair is wet and slicked back, complementing the aquatic setting. The shot was captured by photographer Hanna Tveite with styling by Milton Dixon III, hair by Evanie Frausto, makeup by Sam Visser, and set design by Matt Jackson. Bold white brand typography is overlaid across the central portion of the frame.
Style
Editorial, Vertical, Desaturated, Clean
Techniques
Underwater
Industries
Luxury Fashion Houses
Color
Jet Black (50%)
Silver (metallic) (50%)
Background
Outdoor Pool
Context
Advertising Campaign




