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  • ·Mango Lunar New Year Campaign with Marina Fairfax
BrandMango
ProjectLuna New Year Campaign
East Asian model wearing a red blazer and belted shorts set posing in a black geometric moon gate with Lunar New Year text overlay.

Mango Luna New Year Campaign 2023

Associated creatives

Marina Fairfax
Marina FairfaxCasting Director

Tags

east asian modeleast asian womanwoman in red blazerred blazerred shortsred tailored suitpatterned corset topblack loafers

Description

An advertising image from Mango's Lunar New Year Campaign, with casting directed by Marina Fairfax. A female model stands centrally within a large circular black metal moon gate set against a neutral wall and outdoor greenery. She wears an open red tailored blazer over a red-and-white patterned corset-style top paired with matching red belted high-waisted shorts, grey socks, and black slip-on loafers. Overlaid white typography reads 'HAPPY LUNAR NEW YEAR' in an elegant serif typeface, with the Mango logo and retail call-to-action placed along the bottom.

Style

Vertical, Commercial

Techniques

Natural light

Industries

High Street Fashion

Event

Chinese New Year

Color

Scarlet (60%)
Off-White (20%)
Jet Black (20%)

Context

Advertising Campaign