Marina Fairfax, Casting Director, Hong Kong

Description

An advertising campaign image for Mango's Lunar New Year collection, featuring casting direction by Marina Fairfax. An East Asian model leans toward the camera with a direct gaze, wearing an ivory garment adorned with structured puff sleeves and intricate red circular embroidery. The scene is set in an open grassy meadow with gentle hills and trees under clear natural daylight. The composition features clean promotional typography celebrating the Lunar New Year alongside the Mango brand logo.

Style

Vertical, Commercial, Earthy, Organic

Techniques

Natural light

Industries

High Street Fashion

Event

Chinese New Year

Color

Background

Meadow

Context

Advertising Campaign