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  • ·Mango Lunar New Year Campaign with Marina Fairfax
BrandMango
ProjectLuna New Year Campaign
East Asian woman posing outdoors in an embroidered red and white patterned puff-sleeve dress against green rolling hills.

Mango Luna New Year Campaign 2023

Associated creatives

Marina Fairfax
Marina FairfaxCasting Director

Tags

east asian womanembroidered puff sleeve dressembroidered dresspuff sleeve dressred embroidered patterneast asian female modelwoman leaning forward

Description

An East Asian fashion model poses outdoors against a backdrop of rolling grassy hills and lush green trees for Mango's Lunar New Year campaign. She wears a cream-colored garment adorned with intricate red circular floral embroidery, styled with structured puff sleeves and a sleek back-swept hairstyle. Illuminated by bright natural daylight, the image features superimposed promotional text celebrating the Lunar New Year. Casting direction for the campaign was handled by Marina Fairfax.

Style

Vertical, Commercial

Techniques

Natural light

Industries

High Street Fashion

Event

Chinese New Year

Color

Crimson (40%)
Off-White (60%)

Background

Meadow

Context

Advertising Campaign