BrandMango
ProjectLuna New Year Campaign
Mango Luna New Year Campaign 2023
Associated creatives
Tags
Description
An East Asian female model stands posed in an open grassy pasture for Mango's Lunar New Year campaign. She wears an off-white midi dress featuring short puff sleeves and an intricate red geometric medallion pattern throughout. Her look is completed with sleek pulled-back hair, neutral sheer ankle socks, and pointed red kitten heels. In the background, rolling green hills, lush trees, and a low wire fence sit under a softly lit daylight sky.
Style
Vertical, Commercial, Earthy
Techniques
Natural light
Industries
High Street Fashion
Event
Chinese New Year
Color
Cream (50%)
Rust (40%)
Background
Meadow
Context
Advertising Campaign