Lions, Production Service,
Associated creatives
Tags
Description
This commercial video for Maltesers titled Look On The Light Side, created by AMV BBDO and Partizan London, presents a series of humorous vignettes depicting everyday awkward situations and minor discomforts. The narrative moves through various locations, including a modern office where colleagues huddle in winter gear, a horse-drawn carriage in period costume, a street corner with a stroller, and a vintage medical or hospital interior with nurses and a lecturer. The colour palette shifts between desaturated office tones and warm period aesthetics, capturing comedic contrasts in human expressions. The video maintains an engaging comedic tone while highlighting lighthearted resilience in the face of minor troubles.
Style
Humorous, Horizontal, Commercial, Raw
Industries
CPG / Packaged Food
Context
TVC / TV Commercial