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BrandSituationist
ProjectSituationist High Summer 2026 Campaign
Malgosia Bela wearing a cream coat with tiger print trim against a white architectural wall in the Situationist campaign.

Situationist Situationist High Summer 2026 Campaign 2026

Associated creatives

Davit Giorgadze
Davit GiorgadzePhotographer
Irakli Rusadze
Irakli RusadzeCreative Director
Dogi Nesanir
Dogi NesanirFashion Editor/Stylist
Kalle Eklund
Kalle EklundHair Stylist
Patrick Glatthaar
Patrick GlatthaarMakeup Artist
Piergiorgio Del Moro
Piergiorgio Del MoroCasting Director
Malgosia Bela
Malgosia BelaModel

Tags

malgosia belamodel malgosia belatiger print coatanimal print trim coatcream coatfur trim coat

Description

Malgosia Bela poses outdoors against stark white minimalist architecture for the Situationist High Summer 2026 campaign. She wears an oversized cream-coloured coat featuring bold tiger-striped fur trim along the collar, lapels, and wide cuffs, paired with prominent gold statement earrings. Directed under harsh direct sunlight, the composition creates sharp angular shadows across the white stucco walls beneath a clear blue sky. The brand name SITUATIONIST is overlaid in prominent white serif typography across the center of the frame.

Style

Editorial, Vertical, Graphic

Techniques

Typography, Hard Light

Industries

Designer Fashion

Color

Beige (50%)
Espresso (30%)

Background

Residential Building

Context

Advertising Campaign