BrandJ-Harden Wines
ProjectSwish the J
Majority, Agency / Creative,
Associated creatives
Tags
Description
James Harden, an adult male, sits on a couch in an indoor environment. He is pouring a bottle of his signature J-Harden wine into a wine glass. Harden drinks the wine from the glass, and various backgrounds are digitally composited behind him. The man is wearing a matching brown short-sleeve button-up shirt and shorts, as well as iced-out jewelry. He has a long beard and his hair is styled in cornrows. The background is digitally manipulated and shifts between several locations, including Italy, Shanghai, and Las Vegas. The man smiles in several frames.