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BrandMaison Margiela
ProjectMaison Margiela Fragrances Lazy Sund ...
A person rests under a white duvet beneath stacked white mattresses, with a Maison Margiela perfume bottle wedged between the layers.

Maison Margiela Maison Margiela Fragrances Lazy Sund ... 2026

Associated creatives

Casper Sejersen
Casper SejersenPhotographer
Sarah Bassett
Sarah BassettCreative Director
Lucca Lutzky
Lucca LutzkyDirector
Robbie Spencer
Robbie SpencerFashion Editor/Stylist
Mollie Dendle
Mollie DendleCasting Director

Tags

maison margiela fragrance bottlemaison margiela fragrancereplica perfume bottleperfume bottleperson under duvetperson in bedstacked mattresseswhite mattresseswhite duvetduvet

Description

A model lies partially covered beneath a white duvet, looking out while nestled under a tall stack of white fabric mattresses. Wedged horizontally between the mattress layers above, a bottle of Maison Margiela Replica perfume catches a subtle, warm beam of light. The composition combines soft directional lighting with a serene, minimalist palette of cool off-white tones and clean linen textures.

Style

Vertical, Commercial, Cool, Minimalist

Techniques

Soft Light

Industries

Fragrance

Color

Off-White (80%)

Background

Set-dressed

Context

Advertising Campaign