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Bold red typographic title graphic reading NIGHTHAWK with faces visible inside the letterforms against a solid black background.

and Yulia Bezryadina, Cast,

Associated creatives

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Description

This promotional image for the Maison Margiela Artisanal 2024 Nighthawk ad campaign features bold red typography centered against a solid pitch-black background. The custom red text spells out the word NIGHTHAWK, with human faces and intense eyes faintly visible cropped within the interior of the letterforms. The stark contrast between the vibrant crimson lettering and the dark backdrop creates a cinematic and moody aesthetic. The campaign was directed by Sasha Kasiuha with creative direction by John Galliano.