Mairi Cameron & Stephen Lance, Director, Sydney

Description

This television commercial features happy adults promoting My Muscle Chef. One African American woman is standing in front of her house, wearing a red T-shirt. She is holding a My Muscle Chef box over her head. Cut to a man in red My Muscle Chef branded swimwear walking along a beach boardwalk. Then a woman in a red dress sings, surrounded by metallic fringe and red and white balloons in a school gymnasium. The commercial ends with close ups of a person's hand selecting a food item on a phone app and pre-packaged My Muscle Chef meals.